Brandsensitize

Borderless Connectivity, Built for Outcomes

As a brand, Tata Communications is a global digital ecosystem enabler, supporting hyperconnected enterprises in over 190 countries with a unified Digital Fabric that transforms complex infrastructure into secure, outcome-driven experiences. Built on trust and execution, the company prioritizes customer-first reliability, measurable value, sustainability by design (Net Zero 2035), and partner-led innovation that scales.

From mission-critical networks to AI-ready platforms, Tata Communications helps enterprises move faster, operate more securely, and scale smarter. Over the past year, the company has made significant strides toward becoming a global leader in communications technology, ranging from cloud-first innovations to intelligent networks, immersive media solutions, and sustainable connectivity.

At the heart of its operations is the Digital Fabric, designed to create hyperconnected ecosystems by integrating multiple layers seamlessly: Network Fabric, Cloud Fabric, Interaction Fabric, and IoT Fabric.

Key elements that define Tata Communications’ approach:

  • Customer-first engineering: Reliable, low-latency, always-on experiences worldwide.
  • Platform mindset: Unified fabric for network, cloud, security, collaboration, media, and IoT managed as a single system.
  • Partner ecosystem: Alliances with hyperscalers and security leaders to accelerate time to value.
  • Operate-to-transform: Managed services that simplify operations today while freeing capacity to innovate tomorrow.
  • Media and content solutions: End-to-end services for video contribution, production, distribution, and monetization, serving 2B+ sports fans globally and managing 3,000+ TV channels with 15,000+ hours of edge streaming.

Financial Highlights

Tata Communications has shown strong growth and profitability:

  • Consolidated revenue: ₹23,109 crore (~USD 2.63B), up 11.2% YoY
  • Data revenue increased 13.7%, while the digital portfolio surged 29.5% YoY
  • Net debt/EBITDA: 2.06x, below the 2x target
  • EBITDA margin for FY24–25: 23.3%

Growth drivers include:

  • IoT: +41.6% YoY
  • Next-Gen Connectivity: +13.4% YoY
  • Cloud: +10.5% YoY
  • Interaction (with Kaleyra): +51.9% YoY
  • Media: +4.1% YoY

Data now represents 84% of total revenue, and the digital portfolio constitutes 47%, growing at a 21.4% CAGR since FY19–20.

Platforms, Cybersecurity, and AI

Tata Communications recently introduced Tata Communications Vayu, an AI-powered cloud infrastructure built to transform enterprise IT. Vayu provides a unified, purpose-driven architecture that addresses rising cloud costs, complex multi-cloud environments, and growing AI infrastructure needs.

  • Vayu enables enterprises to unify IaaS, PaaS, AI platforms, security, cloud connectivity, and services into a single, AI-powered cloud fabric.
  • Cybersecurity solutions ensure cyber resilience, integrating network, cloud, and endpoint security with advanced threat intelligence to proactively manage evolving risks.

Strategic moves include portfolio realignment, monetizing Ambattur land, and divesting non-core assets (Payments, NetFoundry) to focus on higher-margin digital opportunities. Integrations with Kaleyra and The Switch are reaching critical synergy points, with a diversified order book including 290 “million-dollar club” customers and 16 new additions this year.

Network as a Service

Tata Communications provides an integrated Network as a Service through IZO Multi Cloud Connect and IZO Multi Cloud Network, enabling seamless multi-cloud connectivity within enterprise architectures. Additional offerings include UCaaS across global Multi-Cloud (Rapide) and the World Athletics 2025–2029 production partnership.

Sustainability and People

The company’s commitment to Net Zero 2035 is on track:

  • 9.8 million kWh of energy saved
  • 34% renewable energy
  • 36,734 KL of water recycled
  • 516 tons of waste diverted

CSR efforts have benefited 800,000+ people, with 101,533 volunteer hours. Employee metrics are equally strong: NPS of 82, 13,047 employees, and 25.5% women in junior management, reflecting customer trust and inclusive growth.

Signals of Momentum

  • European expansion through new collaboration hubs and customer innovation centers
  • Ongoing investment in SASE, cloud adjacency, and media platforms
  • Trusted by global enterprises for regulated, low-latency workloads

Brand Takeaway

Not just pipes, platforms. Not just services, results. Tata Communications is the quiet force behind experiences customers expect and enterprises depend on.

The question now is: Which lever will shift the needle fastest in FY25–26, AI-powered cloud infrastructure, SASE at scale, or IoT platforms integrated with private 5G?

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Keith Nicks is EVP and Chief Digital & Commercial Officer for Ahold Delhaize USA, overseeing
omnichannel marketing, retail media, and e-commerce for U.S. brands. Tim Bork is the Chief Commercial
Officer for Ahold Delhaize Europe & Indonesia, focusing on local brands and responsible for growth,
including marketing and customer experience.
With nearly €96 billion in projected 2025 revenue, Ahold Delhaize ranks among the top 10 global
retailers, operating over 6,700 stores across multiple formats, including Albert Heijn, Delhaize, Food Lion,
Giant, Hannaford, and Stop & Shop.
6,700 stores powered by one procurement platform – a scale that makes others jealous.
For customers, Ahold isn’t just a grocery retailer; it’s a trusted lifestyle partner that combines the
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Ahold’s brands, such as Albert Heijn, Stop & Shop, and Giant, represent 37 years of average customer
relationships—customers don’t just shop there; they grow up with these brands, creating emotional
connections that transcend transactions.
After gaining thirty million loyalty members, Ahold demonstrated that personalization consistently
outperforms promotion.
BrandSensitize™ research shows that Ahold Delhaize operates with a decentralized marketing and brand
building approach, where marketing functions are embedded within:

  • Brand-specific leadership (each local brand has its own marketing teams.
  • Regional commercial officers who oversee marketing alongside broader commercial
    responsibilities.
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    Ahold Delhaize’s Brand Building Initiatives:
    Sustainability campaign: €50M investment reached 10M consumers, delivering a 20% boost in
    sustainable product sales and generating €400M in revenue.
    Digital Marketing: €150M digital budget achieved 25% higher engagement, 2.6% click-through rates (vs
    1.9% industry standard), and built 500K+ social media following.
    Loyalty Program: 30M members across brands with 85% customer penetration, driving 75% of total sales
    and contributing €1B annually—10% better retention than competitors.

Strategic Brand Partnerships: 100+ collaborative campaigns with CPG brands, including Coca-Cola,
generated €600M in additional revenue through joint promotions.
Omnichannel Investment: A $1 billion price investment initiative, combined with AI-powered
personalization, aims to achieve an 80% loyalty sales penetration by 2028.
Strategic marketing drives measurable business results—from sustainability messaging to digital-first
loyalty programs, Ahold Delhaize demonstrates that well-executed brand-building campaigns deliver
both customer engagement and bottom-line growth on a global scale.
Ahold Delhaize’s Strategic Technology Partnerships:

  • W23 Global VC Fund: $125M investment with Tesco, Woolworths & others backing AI startups
    like Harmonya & Protex AI
  • Zycus Partnership: Source-to-Pay suite powering procurement across 6,700+ stores globally
  • Hanshow Technology: Electronic shelf labels + innovation labs across all European locations.
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  • DoorDash Collaboration: Tripled order volumes through enhanced last-mile delivery integration.
  • Internal AI Innovation: MaxiGPT, LionGPT & Albot assistants deployed across the Serbian,
    Belgian, and Czech markets.
  • New Tech Studio: AD/01 in Bucharest targeting 250+ tech talents for digital acceleration.
    Zycus has licensed its comprehensive Source-to-Pay suite to Ahold Delhaize, including eSourcing,
    Contract Lifecycle Management (CLM), and Supplier Management platforms.
    TCS’s relationship with Ahold Delhaize marks a mature, strategic partnership focused on digital
    transformation and supply chain technology.
    Wipro partnered with Capgemini as one of the most significant retail transformation initiatives in the
    world at Ahold USA.
    Capgemini powers Ahold Delhaize’s end-to-end transformation, developing blockchain technology use
    cases for Ahold Delhaize’s supply chain and leveraging its expertise in business transformation, as well as
    its understanding of Ahold’s industry and operations.
    Traditional retailers, equipped with AI and Robotics, will surpass pure digital players by 2030.
    The key is to position Ahold not as just another retail success story, but as the company that has
    rewritten the rules of digital transformation for every traditional business watching.