Procter & Gamble: Evolution in Daily Lifestyle

Few companies have much of an impact on global customers like the Procter & Gamble (P&G). With a history of 185 years plus, P&G has changed how homes clean, care for, and connect with their daily needs. 

P&G’s headquarter is located in Cincinnati, Ohio, the company serves more than 180 markets and touches the lives of billions of people every day across five major sectors: Baby, Feminine & Family Care, Fabric & Home Care, Grooming, Health Care, and Beauty.

The Company recorded net revenue of $84.3 billion for fiscal year 2025, it also showed its 39th consecutive quarter of top-line growth and its ninth year of key earnings-per-share growth. P&G maintains the visibility and accessibility of its products through a multi-channel presence that includes mass retailers, e-commerce sites, membership clubs, and direct-to-consumer channels.

For billions of people across the world, its innovation is an important part of their everyday lives. P&G remains one of the most admired and timeless brands, with tens of thousands of employees worldwide.

Innovating to Stay Irresistible

The foundation of P&G’s success is its Irresistible Superiority Principle, which calls for producing products so superior that customers immediately notice the difference. This approach resulted in several advancements across the main categories in 2025.

P&G has always excelled at marketing, and its 2025 strategy is no exception. Under the mentorship of Chief Brand Officer Marc Pritchard, P&G continues to bridge the gap between culture and commerce through storytelling. 

Every strategy, from Ariel’s “Share the Load” to Always’s “#LikeAGirl,” is a reminder that empathy accompanied engagement.

The business increased its reach and resonance even as marketing expenditures became more effective, down 50 basis points as a percentage of revenue: strategic storytelling, continuous optimization, data-based media purchasing, and improved customer relationships. 

The end effect is brand communication that creates impact and promotes goods.

IT and Technology: Driving a Digital-First P&G

Every consumer experience is supported by advanced technology. Under the leadership of Chief Information Officer Seth Cohen, P&G’s Global Business Services and IT departments have transformed the way that data drives decisions..

This transformation’s core is P&G’s Global Capability Center (GCC) in India. Led by CIO Seth Cohen, P&G’s Global Capability Center (GCC) in India drives analytics, AI, automation, and cybersecurity, powering decision-making and agility across global operations.Using India’s top-tier tech talent to improve supply chain visibility, provide accurate insights, and support P&G’s next-generation digital strategy, the GCC is essential to accelerate innovation.

P&G’s technological investments guarantee accuracy and responsiveness, from AI-powered supply planning that reduces waste to programmatic media tools that modify ad campaigns every 15 minutes. Automation of production lines, assisted by machine learning and real-time vision cameras, improves output and product quality. The world’s largest consumer goods company, P&G, maintains startup-level operations through a combination of intelligence and innovation.

Brand Values That Build Credibility

P&G’s core principles are citizenship, equality, inclusion, and sustainability, beyond revenue. These are inherent in its business model and are not CSR checkboxes. From recyclable packaging to renewable energy consumption, the company’s 2040 Net Zero Ambition demonstrates its dedication to minimizing environmental impact.

Additionally, P&G reported that “people-first” culture is still a source of pride, with 32% of U.S. employees identifying as multicultural and 42% of global employees being women. Diversity is a competitive advantage, not just something to be celebrated. The company continues to gain the faith of its partners, investors, and customers by adhering to its Purpose, Values, and Principles (PVPs).  

“Consumers seek our brands daily because they deliver superior benefits—holistically defined—to help families live better,” says Chairman and CEO Jon R. Moeller.

The Path In Front

P&G focus on Leadership, Productivity, and Creativity – remains constant despite market changes and global fluctuations.

In 2025, 9/10 product range experienced organic growth, showing careful planning and a proper research of customer needs.

P&G continues to show that greatness is sustained through consistency rather than achieved overnight, thanks to its clear vision, digitally enabled organization, and leadership that values performance and purpose.

For P&G, innovation is about changing the world, one household at a time, rather than just making new products.