Research

At BrandSensitize, our team of brand researchers and media strategists brings extensive real-world experience to the brand positioning process. We understand that continuous and unbiased brand monitoring is essential for comprehending your brand’s value and effectively communicating your business message to key stakeholders.

We identify value propositions that align with your business needs and focus on areas of brand positioning. We aim to ensure that your brand remains resilient in a competitive market.

Research methodology - ensures comprehensive brand coverage

Primary Research

Quantitative Research

-Online surveys

Qualitative Research

-Hybrid-mode interviews

-Top down, Senior level interviews with business, technology (CXOs, VP, Directors)

-Mid level interactions ( Managers, executives)

Client Voice

Client references
Customized questionnaire/ profile analysis
IP portfolio assessment
Press coverage on Innovation, publication reviews

GenAI Tools

Combination of Artiﬁcial and Human Intelligence

-Customized web scraping tools

-NLP-based – text analytics tool

Advanced social media listening tools

Secondary Research

Secondary sources includes all public information
Subscribed databases and paid research documents

Data Analytics

Organization specific analysis
Exploratory analytics
Segmentation and clustering

Research Methodology