Research methodology - ensures comprehensive brand coverage
Primary Research
-Online surveys
-Hybrid-mode interviews
-Top down, Senior level interviews with business, technology (CXOs, VP, Directors)
-Mid level interactions ( Managers, executives)
Client Voice
- Client references
- Customized questionnaire/ profile analysis
- IP portfolio assessment
- Press coverage on Innovation, publication reviews
GenAI Tools
- Combination of Artificial and Human Intelligence
-Customized web scraping tools
-NLP-based – text analytics tool
Advanced social media listening tools
Secondary Research
- Secondary sources includes all public information
- Subscribed databases and paid research documents
Data Analytics
- Organization specific analysis
- Exploratory analytics
- Segmentation and clustering
At BrandSensitize™, our team of brand researchers and media strategists brings extensive real-world experience to the brand positioning process. We understand that continuous and unbiased brand monitoring is essential for comprehending your brand’s value and effectively communicating your business message to key stakeholders.
We identify value propositions that align with your business needs and focus on areas of brand positioning. We aim to ensure that your brand remains resilient in a competitive market.